Matta | Recent Projects - Branding, Identity, Design & Content

Alk Water

Alk Water is a sustainability-focused alkaline water brand built on values of community, environmental care, and personal wellbeing. Ahead of a new product launch, the brand needed to rebuild its presence on social media after a period of inactivity.

This project centred on developing a social media campaign that reintroduced Alk Water to its audience, communicated its mission, and generated excitement around the upcoming release. My role covered creative strategy, 3D design, and asset creation — producing visuals and messaging that captured the brand’s refreshing, planet-positive ethos.

After a long break from social media, Alk Water’s online presence had grown stagnant. The challenge was to reignite audience engagement and re-establish a consistent, meaningful connection with followers before the product launch.

From research and concept ideation to design and execution, the creative process focused on rebuilding Alk Water’s digital voice — one that felt clean, credible, and aligned with its environmental mission.

Through clean design, smart copywriting, and versatile visual assets, the campaign delivered a consistent brand message that could be easily adapted across digital platforms. The content celebrated both the product and the people behind it — reinforcing Alk Water’s commitment to sustainability and wellbeing.

The refreshed visuals and strategic messaging led to a rise in engagement and brand awareness, providing the perfect launchpad for the new product release.

This project stands out for how effectively it balanced visual clarity with authentic storytelling — a simple yet impactful refresh that re-energised the brand’s digital identity.