Alk Water
Alk Water is a sustainability-focused alkaline water brand built on values of community, environmental care, and personal wellbeing. Ahead of a new product launch, the brand needed to rebuild its presence on social media after a period of inactivity.
This project centred on developing a social media campaign that reintroduced Alk Water to its audience, communicated its mission, and generated excitement around the upcoming release. My role covered creative strategy, 3D design, and asset creation — producing visuals and messaging that captured the brand’s refreshing, planet-positive ethos.
Through clean design, smart copywriting, and versatile visual assets, the campaign delivered a consistent brand message that could be easily adapted across digital platforms. The content celebrated both the product and the people behind it — reinforcing Alk Water’s commitment to sustainability and wellbeing.
The refreshed visuals and strategic messaging led to a rise in engagement and brand awareness, providing the perfect launchpad for the new product release.
This project stands out for how effectively it balanced visual clarity with authentic storytelling — a simple yet impactful refresh that re-energised the brand’s digital identity.
