Project Overview
Alk Water is a sustainability-focused alkaline water brand built on values of community, environmental care, and personal wellbeing. Ahead of a new product launch, the brand needed to rebuild its presence on social media after a period of inactivity.
This project centred on developing a social media campaign that reintroduced Alk Water to its audience, communicated its mission, and generated excitement around the upcoming release. My role covered creative strategy, 3D design, and asset creation — producing visuals and messaging that captured the brand’s refreshing, planet-positive ethos.
Goals
After a long break from social media, Alk Water’s online presence had grown stagnant. The challenge was to reignite audience engagement and re-establish a consistent, meaningful connection with followers before the product launch.
Targeting fitness advocates and health-conscious consumers, the campaign needed to blend authenticity with strong visual storytelling. I began by analysing the social strategies of similar wellness and sustainability brands to identify opportunities for differentiation.
From research and concept ideation to design and execution, the creative process focused on rebuilding Alk Water’s digital voice — one that felt clean, credible, and aligned with its environmental mission.
Final Outcome
The final outcome was a cohesive social media campaign designed to highlight Alk Water’s core values, showcase its community initiatives, and build anticipation for the new product release.
Through clean design, smart copywriting, and versatile visual assets, the campaign delivered a consistent brand message that could be easily adapted across digital platforms. The content celebrated both the product and the people behind it — reinforcing Alk Water’s commitment to sustainability and wellbeing.
The refreshed visuals and strategic messaging led to a rise in engagement and brand awareness, providing the perfect launchpad for the new product release.
This project stands out for how effectively it balanced visual clarity with authentic storytelling — a simple yet impactful refresh that re-energised the brand’s digital identity.
