Matta | Recent Projects - Branding, Identity, Design & Content

Tiffield Treats

Tiffield Treats approached us with the goal of developing a distinctive brand identity and visual system that would reflect their deep love for dogs and commitment to supporting canine health and wellbeing. As an all-natural dog treats company, their focus lies in creating wholesome, nutritious snacks made from simple ingredients that owners can trust.

Our task was to capture that passion through a friendly and approachable brand identity that would resonate with dog owners who care about quality and authenticity. We aimed to design a system that not only highlights their handcrafted approach but also conveys the joy and personality of the dogs they serve.

From logo design and colour palette development to packaging, typography, and website presentation, every element was designed to feel natural, trustworthy, and full of life—just like the products themselves. The resulting identity positions Tiffield Treats as a warm, dependable brand within the pet care space, celebrating the bond between dogs and their owners.

Goals

Develop a Distinct Brand Identity
Create a cohesive visual identity that reflects Tiffield Treats’ values of natural ingredients, dog wellbeing, and genuine care for animals.
Build Brand Recognition and Trust
Design a logo and visual system that instantly communicates authenticity and quality, helping customers feel confident in
choosing Tiffield Treats over mass-market alternatives.
Showcase the Brand’s Personality
Capture the warmth, playfulness, and love that defines the brand through expressive design, tone of voice, and consistent messaging.
Design a User-Friendly Website
Develop a clean, intuitive website experience that allows customers to easily browse products, learn about the brand’s story, and make secure purchases online.
Highlight Natural and Ethical Values
Ensure the brand clearly communicates its use of natural ingredients and commitment to healthy, responsibly made treats.
Support Long-Term Growth
Create a scalable brand system that can evolve as the business expands—whether through new products, packaging, or community initiatives.

The final identity captures Tiffield Treats’ natural, caring, and playful spirit through a warm colour palette, friendly typography, and organic design elements. The new brand and website create a trustworthy, approachable presence that celebrates the bond between dogs and their owners while showcasing the brand’s commitment to healthy, all-natural treats.